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Post an EU jobA recent EurActiv survey reveals that EU policy communication is increasingly important for business. The study also demonstrates the crucial importance for corporate communication of using personal contacts, regularly updated websites and position papers.
The EurActiv Corporate Survey was conducted by Fondation EurActiv over a three-month period (7 May-13 July). More than 292 corporate representatives answered, 87 of which are based in Brussels. The study follows a series of surveys undertaken by EurActiv on the "Community of EU actors" in cooperation with various stakeholders (corporations, interest groups and media). The areas of activity of the respondents are mainly Banking and Finance (20%), Energy (12%), IT & Telecoms (11%) and Transport (9%).
The study gives an insight into the networking priorities of EU policy communication for businesses as well as their working methods, expectations and future communication tools.
Corporate EU policy communication is increasingly important. More than a third of respondents said that they expected a budget increase, while only 4% expected a decrease. The results show that resources are primarily allocated to corporate communication in the European headquarters rather than in EU policy communication in Brussels.
Personal contacts at meetings and networking events, updated websites and position papers are still the preferred means of communication, the survey found, confirming previous findings (see EurActiv 26/06/06).
Moreover, for most corporate representatives, membership of associations (38%) and think-tanks (9%) are seen as more important than using consultants (9%) as a means of achieving public affairs objectives.
Another striking fact is that the majority of businesses work in English, despite this being the second language of most of them. Media and government representatives, on the other hand, typically tend to use their mother tongue: an interesting mismatch.
Looking at new communication tools, corporate representatives see blogs as a future opportunity to engage with citizens and stakeholders, even if online syndication is the most-used tool (see example EurActiv Live Headlines).