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Stefan Heng de Deutshe Bank Research soutient que les systèmes de paiement traditionnels constituent encore le "talon d'Achille" du e-commerce pour le consommateur alors qu'Internet est perçu par beaucoup de fournisseurs et de consommateurs comme une plateforme commerciale virtuelle.
The e-market is taking off due to recent innovative digital technologies, although sales resulting from e-commerce are still relatively small, the study notes. The paper defines e-commerce's breaches by observing e-shops and e-shoppers' habits and characteristics and outlines the following characteristics:
Payment systems need to be improved, the study finds, to allow e-shops and e-shoppers to exploit the full potential of e-commerce. Moreover, conventional payment systems (invoice, cash on delivery) will continue to dominate e-commerce and leave little room for innovative systems, the author concludes.