Levi Strauss wins European trademark case
In a decision that could have major implications for the sale of branded goods in Europe, the European Court of Justice has ruled in favour of Levi Strauss in its dispute with Tesco. The immediate impact of the ruling will be to stop Tesco from importing jeans from cheaper US and Asian wholesalers for sale at discount prices in the UK. In the longer term, supermarkets in the UK and around Europe will now have to consider whether they want to run the risk of being sued for selling branded goods at discounted prices.
In a decision that could have major implications for the sale of branded goods in Europe, the European Court of Justice has ruled in favour of Levi Strauss in its dispute with Tesco. The immediate impact of the ruling will be to stop Tesco from importing jeans from cheaper US and Asian wholesalers for sale at discount prices in the UK. In the longer term, supermarkets in the UK and around Europe will now have to consider whether they want to run the risk of being sued for selling branded goods at discounted prices.
