Comportement et préférences des actionnaires allemands

Cette enquête (en allemand), réalisée par le Deutsches Aktieninsitut (DAI), analyse les préférences, les stratégies et les principales sources d’information de plus de 800 000 actionnaires individuels allemands. Elle recommande notamment aux entreprises d’adapter leurs stratégies de communication aux attentes des actionnaires individuels et de gagner la confiance de ceux-ci en adoptant les meilleures pratiques de gouvernement d’entreprise. 

A look at literature in the field suggests that research is required into the ‘informational needs’ of German shareholders. Little is known about their preferences on dividends and their opinions on voting rights. On this basis, the survey sets out to answer three key questions: 

• Which information channels do private German investors use, how do they evaluate them, which parts of the business reports do they use and how do they react to news about companies? 
• What are the dividend preferences of German shareholders, which fiscal motives play a role and how is current regulation regarding dividends evaluated?
• Do shareholders use their voting rights and are they regarded as useful? How is the role of majority shareholders seen?

 This report presents the results of the survey.